Chui Chui Tan is a culturalisation expert focusing on global growth strategies and customer experience. She helps companies create products and services which provide the experience their global customers need, desire and expect.

With a PhD in Human-Computer Interaction, Chui Chui takes a holistic approach to fully understanding customers/users with different cultural backgrounds to help businesses define their (product, marketing, design, business, new market launch) strategies and grow their international reach and markets.

Chui Chui is the author of International User Research and she’s also the creator of Global Design Guides.