Luke Hay is a UK-based UX consultant who’s been working with websites since the 1990s. He prides himself on taking a user-centric, analytical approach to design, development and optimisation of websites and apps. Luke currently splits his time between working as the senior conversion strategist at integrated digital agency Fresh Egg, and as a freelance UX and analytics consultant and trainer. Always involved in his local digital community, Luke has helped organise and curate events for UX Brighton, and is one of the organisers of UX Camp Brighton.